SOFT SAVING: ALIGNING FINANCE WITH FULFILLMENT

Soft Saving: Aligning Finance With Fulfillment

Redefining the Purpose of SavingFor years, conventional economic advice has leaned greatly on the principles of thriftiness, delayed satisfaction, and aggressive saving. From cutting out early morning coffee to passing up vacations, the message has been loud and clear: conserve now, appreciate later. Yet as societal values change and individual

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